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Nani's Knits -
Branding + Social Content Design 

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You may have heard many times that age is just a number and it’s never too late to start doing something new in life. Well, this grandmother proves the adage true as she started a small knitting business in Pakistan.

Woman Knitting

Nani's business uses Instagram @nanisknits to reach customers and features videos of her showing her creations. And the videos are adorable to watch.

 

Using Instagram reels and Nani's fun lovable charm, paired with trending audio, all products were sold just in time for Christmas. 

Modelling and staging were done for the products to include on socials and the Etsy shop.

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