South Asian Productions -
Brand Design 

South Asian Productions is a digital online platform that highlights South Asian Talent in the Creative and Entertainment spaces. Its purpose is to gain support for more South Asian representation in mainstream media.

I was tasked with coming up with a completely new brand strategy for the site and social platform. This project required a broad understanding of South Asian culture and symbols that relate to the modern generation. My challenge was creating something that spoke to more than a million people...no pressure.